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The Golden Halo of Defaults in Simple Choices.

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Bibliographic Details
Title: The Golden Halo of Defaults in Simple Choices.
Authors: Sullivan, Nicolette J. (AUTHOR) n.sullivan@lse.ac.uk, Breslav, Alexander (AUTHOR), Doré, Samyukta S. (AUTHOR), Bachman, Matthew D. (AUTHOR), Huettel, Scott A. (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p386-404. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241303738