View in EDS HTML Full Text PDF Full Text

Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.

Saved in:
Bibliographic Details
Title: Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.
Authors: Zeng, Shuaifan1 (AUTHOR), Wu, Shuilong1 (AUTHOR) wusl@bit.edu.cn, Yuan, Yongna2 (AUTHOR), Xu, Xiaobing3 (AUTHOR)
Source: Psychology & Marketing. Apr2025, Vol. 42 Issue 4, p1188-1200. 13p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:07426046
DOI:10.1002/mar.22172