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Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases.

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Bibliographic Details
Title: Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases.
Authors: Maesen, Stijn1 (AUTHOR) s.maesen@imperial.ac.uk, Ang, Dionysius2 (AUTHOR) d.ang@leeds.ac.uk
Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p13-35. 23p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241282414