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To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods.

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Bibliographic Details
Title: To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods.
Authors: Kim, Jeehye Christine1 (AUTHOR) sqm6hx@virginia.edu, Huh, Young Eun2 (AUTHOR) younghuh@kaist.ac.kr, McFerran, Brent3 (AUTHOR) brent.mcferran@sfu.ca
Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p118-135. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241299392