To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods.
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| Title: | To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods. |
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| Authors: | Kim, Jeehye Christine1 (AUTHOR) sqm6hx@virginia.edu, Huh, Young Eun2 (AUTHOR) younghuh@kaist.ac.kr, McFerran, Brent3 (AUTHOR) brent.mcferran@sfu.ca |
| Source: | Journal of Marketing. May2025, Vol. 89 Issue 3, p118-135. 18p. |
| Database: | Business Source Ultimate |
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