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Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization.

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Bibliographic Details
Title: Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization.
Authors: Snyder, Eugene Cho (AUTHOR) eugene.snyder@njit.edu, Sundar, S. Shyam (AUTHOR), Lee, Jae-Gil (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p161-179. 19p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241261301