APA (7th ed.) Citation

Snyder, E. C., Sundar, S. S., & Lee, J. (2025). Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization. Journal of Interactive Marketing, 60(2), 161. https://doi.org/10.1177/10949968241261301

Chicago Style (17th ed.) Citation

Snyder, Eugene Cho, S. Shyam Sundar, and Jae-Gil Lee. "Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization." Journal of Interactive Marketing 60, no. 2 (2025): 161. https://doi.org/10.1177/10949968241261301.

MLA (9th ed.) Citation

Snyder, Eugene Cho, et al. "Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization." Journal of Interactive Marketing, vol. 60, no. 2, 2025, p. 161, https://doi.org/10.1177/10949968241261301.