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Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization.

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Title: Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization.
Authors: Snyder, Eugene Cho (AUTHOR) eugene.snyder@njit.edu, Sundar, S. Shyam (AUTHOR), Lee, Jae-Gil (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p161-179. 19p.
Database: Business Source Ultimate
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  Data: Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May2025, Vol. 60 Issue 2, p161-179. 19p.
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        Value: 10.1177/10949968241261301
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        Text: English
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        PageCount: 19
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      – TitleFull: Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization.
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              Text: May2025
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