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Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers' Usage and Purchase Intentions.

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Bibliographic Details
Title: Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers' Usage and Purchase Intentions.
Authors: Hennig-Thurau, Thorsten (AUTHOR) thorsten@hennig-thurau.de, Herting, Alina M. (AUTHOR), Jütte, David (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p145-160. 16p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241263353