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Does Location Familiarity Increase Response to Mobile Ads?

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Bibliographic Details
Title: Does Location Familiarity Increase Response to Mobile Ads?
Authors: Molitor, Dominik (AUTHOR), Zubcsek, Peter Pal (AUTHOR), Spann, Martin (AUTHOR) dmolitor@fordham.edu, Reichhart, Philipp (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p180-195. 16p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241300063