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Does Location Familiarity Increase Response to Mobile Ads?

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Title: Does Location Familiarity Increase Response to Mobile Ads?
Authors: Molitor, Dominik (AUTHOR), Zubcsek, Peter Pal (AUTHOR), Spann, Martin (AUTHOR) dmolitor@fordham.edu, Reichhart, Philipp (AUTHOR)
Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p180-195. 16p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May2025, Vol. 60 Issue 2, p180-195. 16p.
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        Value: 10.1177/10949968241300063
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        Text: English
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        PageCount: 16
        StartPage: 180
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      – TitleFull: Does Location Familiarity Increase Response to Mobile Ads?
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            NameFull: Zubcsek, Peter Pal
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              Text: May2025
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