Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products.
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| Title: | Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products. |
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| Authors: | Alexander, David L.1 (AUTHOR) dlalexander@stthomas.edu, Moore, Sarah G.2 (AUTHOR) sarah.g.moore@ualberta.ca |
| Source: | Marketing Letters. Mar2025, Vol. 36 Issue 1, p121-136. 16p. |
| Database: | Business Source Ultimate |
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| ISSN: | 09230645 |
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| DOI: | 10.1007/s11002-024-09734-6 |
