APA (7th ed.) Citation

Alexander, D. L., & Moore, S. G. (2025). Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products. Marketing Letters, 36(1), 121. https://doi.org/10.1007/s11002-024-09734-6

Chicago Style (17th ed.) Citation

Alexander, David L., and Sarah G. Moore. "Too Much of a Good Thing? High Volumes of Positive WOM Can Undermine Adopters of New Technology Products." Marketing Letters 36, no. 1 (2025): 121. https://doi.org/10.1007/s11002-024-09734-6.

MLA (9th ed.) Citation

Alexander, David L., and Sarah G. Moore. "Too Much of a Good Thing? High Volumes of Positive WOM Can Undermine Adopters of New Technology Products." Marketing Letters, vol. 36, no. 1, 2025, p. 121, https://doi.org/10.1007/s11002-024-09734-6.