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Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products.

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Title: Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products.
Authors: Alexander, David L.1 (AUTHOR) dlalexander@stthomas.edu, Moore, Sarah G.2 (AUTHOR) sarah.g.moore@ualberta.ca
Source: Marketing Letters. Mar2025, Vol. 36 Issue 1, p121-136. 16p.
Database: Business Source Ultimate
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  Data: Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Letters%22">Marketing Letters</searchLink>. Mar2025, Vol. 36 Issue 1, p121-136. 16p.
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        Value: 10.1007/s11002-024-09734-6
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        Text: English
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        PageCount: 16
        StartPage: 121
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      – TitleFull: Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products.
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              Text: Mar2025
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