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Multilevel Value Co-Creation Within Key Accounts.

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Bibliographic Details
Title:	Multilevel Value Co-Creation Within Key Accounts.
Authors:	Ranjan, Kumar R.¹ (AUTHOR), Friend, Scott B.² (AUTHOR) sfriend1@udayton.edu, Malshe, Avinash³ (AUTHOR)
Source:	Journal of Service Research. May2025, Vol. 28 Issue 2, p296-317. 22p.
Database:	Business Source Ultimate
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