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The Multitier Discount Effect.

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Bibliographic Details
Title: The Multitier Discount Effect.
Authors: Yang, Haiyang (AUTHOR) haiyang.yang@jhu.edu
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p489-503. 15p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241295719