View in EDS HTML Full Text PDF Full Text

Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption.

Saved in:
Bibliographic Details
Title: Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption.
Authors: Fronczek, Lane Peterson (AUTHOR) lfroncze@calpoly.edu, Scott, Maura L. (AUTHOR), Mende, Martin (AUTHOR), Davis, Brennan (AUTHOR), Bui, My (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p472-488. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437241297907