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Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption.

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Title: Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption.
Authors: Fronczek, Lane Peterson (AUTHOR) lfroncze@calpoly.edu, Scott, Maura L. (AUTHOR), Mende, Martin (AUTHOR), Davis, Brennan (AUTHOR), Bui, My (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p472-488. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2025, Vol. 62 Issue 3, p472-488. 17p.
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RecordInfo BibRecord:
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        Value: 10.1177/00222437241297907
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 472
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              Text: Jun2025
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              Y: 2025
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