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Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.

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Bibliographic Details
Title: Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.
Authors: Bommaraju, Raghu (AUTHOR) Raghuram_bommaraju@isb.edu, Arunachalam, S. (AUTHOR), Hohenberg, Sebastian (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p447-465. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241307577