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Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.

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Title: Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.
Authors: Bommaraju, Raghu (AUTHOR) Raghuram_bommaraju@isb.edu, Arunachalam, S. (AUTHOR), Hohenberg, Sebastian (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p447-465. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.
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  Data: <searchLink fieldCode="AR" term="%22Bommaraju%2C+Raghu%22">Bommaraju, Raghu</searchLink> (AUTHOR)<i> Raghuram_bommaraju@isb.edu</i><br /><searchLink fieldCode="AR" term="%22Arunachalam%2C+S%2E%22">Arunachalam, S.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hohenberg%2C+Sebastian%22">Hohenberg, Sebastian</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2025, Vol. 62 Issue 3, p447-465. 19p.
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        Value: 10.1177/00222437241307577
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 447
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      – TitleFull: Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.
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            NameFull: Bommaraju, Raghu
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            NameFull: Arunachalam, S.
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              Text: Jun2025
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              Y: 2025
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