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The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.

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Bibliographic Details
Title: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.
Authors: Cheng, Andong (AUTHOR) andong@udel.edu, Stadler Blank, Ashley (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p526-542. 17p.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437241309324