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The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.

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Title: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.
Authors: Cheng, Andong (AUTHOR) andong@udel.edu, Stadler Blank, Ashley (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p526-542. 17p.
Database: Business Source Ultimate
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  Data: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.
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  Data: <searchLink fieldCode="AR" term="%22Cheng%2C+Andong%22">Cheng, Andong</searchLink> (AUTHOR)<i> andong@udel.edu</i><br /><searchLink fieldCode="AR" term="%22Stadler+Blank%2C+Ashley%22">Stadler Blank, Ashley</searchLink> (AUTHOR)
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        Value: 10.1177/00222437241309324
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        Text: English
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        PageCount: 17
        StartPage: 526
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      – TitleFull: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.
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              Text: Jun2025
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              Y: 2025
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