Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode.
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| Title: | Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode. |
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| Authors: | Liu, Ya-lan1 (AUTHOR), Jiang, Hui2 (AUTHOR), Feng, Jiejian3 (AUTHOR), Liang, Jia-mi4 (AUTHOR) liangjm@gzhmu.edu.cn, Wang, Hui1 (AUTHOR) |
| Source: | INFOR. May2025, Vol. 63 Issue 2, p259-294. 36p. |
| Database: | Business Source Ultimate |
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