A HALF-CENTURY OF SERVQUAL: EXPLORING ITS IMPACT AND FUTURE DIRECTIONS IN SERVICE QUALITY RESEARCH.
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| Title: | A HALF-CENTURY OF SERVQUAL: EXPLORING ITS IMPACT AND FUTURE DIRECTIONS IN SERVICE QUALITY RESEARCH. |
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| Authors: | Naylor, Gillian S.1 gillian.naylor@unlv.edu |
| Source: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2024, Vol. 37 Issue 2, p43-68. 26p. |
| Database: | Business Source Ultimate |
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