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Dynamic Pricing and Bidding for Display Advertising Campaigns.

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Bibliographic Details
Title:	Dynamic Pricing and Bidding for Display Advertising Campaigns.
Authors:	Agrawal, Narendra¹ (AUTHOR) nagrawal@scu.edu, Najafi-Asadolahi, Sami¹ (AUTHOR) snajafi@scu.edu, Smith, Stephen A.¹ (AUTHOR) ssmith@scu.edu
Source:	Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2025, Vol. 27 Issue 3, p843-861. 19p.
Database:	Business Source Ultimate
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Description
ISSN:	15234614
DOI:	10.1287/msom.2023.0600