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Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials.

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Bibliographic Details
Title: Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials.
Authors: Dlamini, Zinhle L.1 (AUTHOR) zinhled@vut.ac.za
Source: Acta Commercii. 2025, Vol. 25 Issue 2, p1-9. 9p.
Database: Business Source Ultimate
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Description
ISSN:24131903
DOI:10.4102/ac.v25i2.1330