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INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.

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Bibliographic Details
Title: INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.
Authors: Rodriguez, Michael1 (AUTHOR) rodriguezmich24@ecu.edu, Trainor, Kevin J.2 (AUTHOR)
Source: Marketing Education Review. May2025, p1-12. 12p. 2 Illustrations.
Database: Business Source Ultimate
Description
ISSN:10528008
DOI:10.1080/10528008.2025.2507682