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INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.

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Title: INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.
Authors: Rodriguez, Michael1 (AUTHOR) rodriguezmich24@ecu.edu, Trainor, Kevin J.2 (AUTHOR)
Source: Marketing Education Review. May2025, p1-12. 12p. 2 Illustrations.
Database: Business Source Ultimate
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  Data: INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. May2025, p1-12. 12p. 2 Illustrations.
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        Value: 10.1080/10528008.2025.2507682
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      – Code: eng
        Text: English
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        PageCount: 12
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      – TitleFull: INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.
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            – D: 19
              M: 05
              Text: May2025
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              Y: 2025
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