INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.

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Bibliographic Details
Title:	INTEGRATING GENERATIVE ARTIFICIAL INTELLIGENCE (GEnAI) IN A PROFESSIONAL SELLING COURSE: APPLICATION OF PROMPT ENGINEERING.
Authors:	Rodriguez, Michael¹ (AUTHOR) rodriguezmich24@ecu.edu, Trainor, Kevin J.² (AUTHOR)
Source:	Marketing Education Review. May2025, p1-12. 12p. 2 Illustrations.
Database:	Business Source Ultimate

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