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Purpose orientation: An emerging theory transforming business for a better world.

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Title: Purpose orientation: An emerging theory transforming business for a better world.
Authors: Blocker, Christopher P.1 (AUTHOR) Chris.Blocker@ColoState.edu, Cannon, Joseph P.1 (AUTHOR) Joe.Cannon@ColoState.edu, Zhang, Jonathan Z.1 (AUTHOR) Jonathan.Zhang@ColoState.edu
Source: Journal of the Academy of Marketing Science. Mar2025, Vol. 53 Issue 2, p367-393. 27p.
Database: Business Source Ultimate
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ISSN:00920703
DOI:10.1007/s11747-023-00989-5