Purpose orientation: An emerging theory transforming business for a better world.
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| Title: | Purpose orientation: An emerging theory transforming business for a better world. |
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| Authors: | Blocker, Christopher P.1 (AUTHOR) Chris.Blocker@ColoState.edu, Cannon, Joseph P.1 (AUTHOR) Joe.Cannon@ColoState.edu, Zhang, Jonathan Z.1 (AUTHOR) Jonathan.Zhang@ColoState.edu |
| Source: | Journal of the Academy of Marketing Science. Mar2025, Vol. 53 Issue 2, p367-393. 27p. |
| Database: | Business Source Ultimate |
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