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People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?

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Bibliographic Details
Title: People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
Authors: Overton, Graham (AUTHOR), Evangelidis, Ioannis (AUTHOR), Vosgerau, Joachim (AUTHOR)
Source: Journal of Consumer Research. Jun2025, Vol. 52 Issue 1, p135-156. 22p.
Database: Business Source Ultimate
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Description
ISSN:00935301
DOI:10.1093/jcr/ucae055