APA (7th ed.) Citation

Overton, G., Evangelidis, I., & Vosgerau, J. (2025). People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong? Journal of Consumer Research, 52(1), 135. https://doi.org/10.1093/jcr/ucae055

Chicago Style (17th ed.) Citation

Overton, Graham, Ioannis Evangelidis, and Joachim Vosgerau. "People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?" Journal of Consumer Research 52, no. 1 (2025): 135. https://doi.org/10.1093/jcr/ucae055.

MLA (9th ed.) Citation

Overton, Graham, et al. "People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?" Journal of Consumer Research, vol. 52, no. 1, 2025, p. 135, https://doi.org/10.1093/jcr/ucae055.