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Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation.

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Bibliographic Details
Title: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation.
Authors: Wang, Lili1 (AUTHOR) lw122@zju.edu.cn, Touré-Tillery, Maferima2 (AUTHOR) m-touretillery@kellogg.northwestern.edu
Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p59-80. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241303387