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Reimagining Value Through Artification: A Conceptual and Theoretical Framework for Philanthropy and Marketing.

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Bibliographic Details
Title: Reimagining Value Through Artification: A Conceptual and Theoretical Framework for Philanthropy and Marketing.
Authors: Massi, Marta1 (AUTHOR) mmassi@athabascau.ca, Rojas‐Méndez, José I.2 (AUTHOR), Pappacena, Arianna3 (AUTHOR)
Source: Journal of Philanthropy & Marketing. May2025, Vol. 30 Issue 2, p1-14. 14p.
Database: Business Source Ultimate
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Description
ISSN:26911361
DOI:10.1002/nvsm.70016