Generative AI in Marketing: Promises, Perils, and Public Policy Implications.
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| Title: | Generative AI in Marketing: Promises, Perils, and Public Policy Implications. |
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| Authors: | Kumar, V.1 (AUTHOR) vk@brocku.ca, Kotler, Philip2 (AUTHOR) p-kotler@kellogg.northwestern.edu, Gupta, Shaphali3 (AUTHOR) shaphali.gupta@micamail.in, Rajan, Bharath4 (AUTHOR) bharath.rajan@welingkar.org |
| Source: | Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p309-331. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07439156 |
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| DOI: | 10.1177/07439156241286499 |
