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Generative AI in Marketing: Promises, Perils, and Public Policy Implications.

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Title: Generative AI in Marketing: Promises, Perils, and Public Policy Implications.
Authors: Kumar, V.1 (AUTHOR) vk@brocku.ca, Kotler, Philip2 (AUTHOR) p-kotler@kellogg.northwestern.edu, Gupta, Shaphali3 (AUTHOR) shaphali.gupta@micamail.in, Rajan, Bharath4 (AUTHOR) bharath.rajan@welingkar.org
Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p309-331. 23p.
Database: Business Source Ultimate
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  Data: Generative AI in Marketing: Promises, Perils, and Public Policy Implications.
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        Value: 10.1177/07439156241286499
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 309
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              Text: Jul2025
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