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Generative AI in Marketing and Principles for Ethical Design and Deployment.

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Bibliographic Details
Title: Generative AI in Marketing and Principles for Ethical Design and Deployment.
Authors: Hermann, Erik (AUTHOR), Puntoni, Stefano1 (AUTHOR) puntoni@wharton.upenn.edu
Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p332-349. 18p.
Database: Business Source Ultimate
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Description
ISSN:07439156
DOI:10.1177/07439156241309874