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When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.

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Bibliographic Details
Title: When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.
Authors: Narang, Unnati1 (AUTHOR) unnati@illinois.edu, Sachdev, Vishal2 (AUTHOR) vishal@illinois.edu, Liu, Ruichun3 (AUTHOR) ruichun2@illinois.edu
Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p473-489. 17p.
Database: Business Source Ultimate
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ISSN:07439156
DOI:10.1177/07439156251328237