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When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.

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Title: When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.
Authors: Narang, Unnati1 (AUTHOR) unnati@illinois.edu, Sachdev, Vishal2 (AUTHOR) vishal@illinois.edu, Liu, Ruichun3 (AUTHOR) ruichun2@illinois.edu
Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p473-489. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Jul2025, Vol. 44 Issue 3, p473-489. 17p.
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      – Type: doi
        Value: 10.1177/07439156251328237
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 473
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      – TitleFull: When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.
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            NameFull: Narang, Unnati
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            NameFull: Sachdev, Vishal
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            NameFull: Liu, Ruichun
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            – D: 01
              M: 07
              Text: Jul2025
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              Y: 2025
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              Value: 44
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            – TitleFull: Journal of Public Policy & Marketing
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