When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform.
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| Title: | When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform. |
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| Authors: | Choi, Hoon S.1 (AUTHOR) hoonseok.choi@unt.edu, Leon, Steven2 (AUTHOR) leonsm@appstate.edu |
| Source: | Electronic Commerce Research. Jun2025, Vol. 25 Issue 3, p1657-1684. 28p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13895753 |
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| DOI: | 10.1007/s10660-023-09726-0 |
