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Manifestation of customer value co-creation behaviour in the automobile industry: a perspective from Twitter analytics.

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Title: Manifestation of customer value co-creation behaviour in the automobile industry: a perspective from Twitter analytics.
Authors: Sachdeva, Nitin1 (AUTHOR) nitin.f20@imi.edu, Rathore, Ashish Kumar1 (AUTHOR) ashish.rathore@imi.edu, Sondhi, Neena1 (AUTHOR) neenasondhi@imi.edu, Bamel, Umesh1 (AUTHOR) umeshbamel@gmail.com
Source: Electronic Commerce Research. Jun2025, Vol. 25 Issue 3, p1935-1972. 38p.
Database: Business Source Ultimate
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ISSN:13895753
DOI:10.1007/s10660-023-09740-2