Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications.
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| Title: | Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications. |
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| Authors: | Pons, Sergi1 (AUTHOR), Huertas‐Garcia, Ruben1 (AUTHOR), Lengler, Jorge2 (AUTHOR) jorge.lengler@durham.ac.uk, de Mattos Nascimento, Daniel Luiz1 (AUTHOR) |
| Source: | Psychology & Marketing. Jul2025, Vol. 42 Issue 7, p1946-1957. 12p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07426046 |
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| DOI: | 10.1002/mar.22211 |
