Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications.
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| Title: | Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications. |
|---|---|
| Authors: | Pons, Sergi1 (AUTHOR), Huertas‐Garcia, Ruben1 (AUTHOR), Lengler, Jorge2 (AUTHOR) jorge.lengler@durham.ac.uk, de Mattos Nascimento, Daniel Luiz1 (AUTHOR) |
| Source: | Psychology & Marketing. Jul2025, Vol. 42 Issue 7, p1946-1957. 12p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 185816399 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=185816399 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1002/mar.22211 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 12 StartPage: 1946 Titles: – TitleFull: Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Pons, Sergi – PersonEntity: Name: NameFull: Huertas‐Garcia, Ruben – PersonEntity: Name: NameFull: Lengler, Jorge – PersonEntity: Name: NameFull: de Mattos Nascimento, Daniel Luiz IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Jul2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 07426046 Numbering: – Type: volume Value: 42 – Type: issue Value: 7 Titles: – TitleFull: Psychology & Marketing Type: main |
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