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Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.

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Bibliographic Details
Title: Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.
Authors: Du, Guanzhong (AUTHOR) guanzhong.du@sauder.ubc.ca, Millet, Kobe (AUTHOR), Aydinli, Aylin (AUTHOR), Argo, Jennifer J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p624-644. 21p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241293065