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That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.

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Bibliographic Details
Title: That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.
Authors: Escoe, Brianna (AUTHOR) bescoe@lsu.edu, Martin, Nathanael S. (AUTHOR), Salerno, Anthony (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p664-683. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241305104