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That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.

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Title: That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.
Authors: Escoe, Brianna (AUTHOR) bescoe@lsu.edu, Martin, Nathanael S. (AUTHOR), Salerno, Anthony (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p664-683. 20p.
Database: Business Source Ultimate
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  Data: That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.
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  Data: <searchLink fieldCode="AR" term="%22Escoe%2C+Brianna%22">Escoe, Brianna</searchLink> (AUTHOR)<i> bescoe@lsu.edu</i><br /><searchLink fieldCode="AR" term="%22Martin%2C+Nathanael+S%2E%22">Martin, Nathanael S.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Salerno%2C+Anthony%22">Salerno, Anthony</searchLink> (AUTHOR)
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        Value: 10.1177/00222437241305104
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 664
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      – TitleFull: That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.
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            NameFull: Escoe, Brianna
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            NameFull: Martin, Nathanael S.
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              M: 08
              Text: Aug2025
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              Y: 2025
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              Value: 62
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