View in EDS HTML Full Text PDF Full Text

Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets.

Saved in:
Bibliographic Details
Title: Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets.
Authors: Boksem, Maarten A.S. (AUTHOR) mboksem@rsm.nl, van Diepen, Rosanne M. (AUTHOR), Eijlers, Esther (AUTHOR), Boekel, Wouter (AUTHOR), Smidts, Ale (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p703-720. 18p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437241309875