APA (7th ed.) Citation

Boksem, M. A., van Diepen, R. M., Eijlers, E., Boekel, W., & Smidts, A. (2025). Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets. Journal of Marketing Research (JMR), 62(4), 703. https://doi.org/10.1177/00222437241309875

Chicago Style (17th ed.) Citation

Boksem, Maarten A.S., Rosanne M. van Diepen, Esther Eijlers, Wouter Boekel, and Ale Smidts. "Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets." Journal of Marketing Research (JMR) 62, no. 4 (2025): 703. https://doi.org/10.1177/00222437241309875.

MLA (9th ed.) Citation

Boksem, Maarten A.S., et al. "Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets." Journal of Marketing Research (JMR), vol. 62, no. 4, 2025, p. 703, https://doi.org/10.1177/00222437241309875.