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Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets.

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Title: Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets.
Authors: Boksem, Maarten A.S. (AUTHOR) mboksem@rsm.nl, van Diepen, Rosanne M. (AUTHOR), Eijlers, Esther (AUTHOR), Boekel, Wouter (AUTHOR), Smidts, Ale (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p703-720. 18p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2025, Vol. 62 Issue 4, p703-720. 18p.
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        Value: 10.1177/00222437241309875
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              Text: Aug2025
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